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CHOPARD JOURNEY TO SUSTAINABLE LUXURY - The Lucent Steel™ Programme

Chopard · 2023-05-03 · 3:34

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Official Chopard playlist «The Journey To Sustainable Luxury» on YouTube.

Discover the Lucent Steel™ Programme. Chopard becomes the first luxury Maison to roll out recycled steel for its watches. By the end of 2023, Chopard will use Lucent Steel™ for the production of all its steel watches – including bracelets and cases. Lucent Steel™ is made with a recycling rate of at least 80%. The Maison’s ambition is to reach at least 90% recycled steel in its Lucent Steel™ by 2025. This commitment will allow Chopard to significantly reduce the carbon footprint of its steel.
Description by Chopard on YouTube

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About Chopard

This video was published on 2023-05-03 on the official Chopard YouTube channel and belongs to the playlist “Chopard – The Journey To Sustainable Luxury”. Founded in 1860, Chopard has its headquarters in Geneva (Meyrin). It is independently owned (Scheufele family).

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