Alpine Eagle Watch - A Gentleman's Story

Much like the history of the St. Moritz, the creation of the Alpine Eagle is story of family and the evolution of tradition from one generation to the next. When Karl-Friedrich Scheufele approached his father about designing the St. Moritz nearly forty years ago, he did so with the conviction that a steel timepiece could be just as precious and revered as one made from gold, and he was right. With Alpine Eagle, history is repeating itself, since it was at the insistence of his son Karl-Fritz, secretly supported by his grandfather Karl, that Karl-Friedrich Scheufele looked into the updating of the St. Moritz.